Role & Context
The Challenge
Our Approach
- GSAP & ScrollTrigger: I implemented a complex scroll-driven timeline to ensure animations felt physical and responsive to user input.
- Optimized Assets: To maintain high performance with heavy motion, I optimized all visual assets and implemented lazy-loading for off-screen components.
- Cinematic Pacing: Every transition was timed to match natural reading patterns, guiding the user's eye from one project to the next without friction.
Results & Impact
- 50% Increase in Portfolio Views: The interactive nature of the site encouraged users to explore deeper into the project list.
- Award-Ready Craftsmanship: The site received praise for its fluid transitions and "luxury" feel, directly leading to three high-value agency inquiries within the first month.
- Sub-1s Interaction Latency: Despite the heavy animation load, the site maintains a "buttery smooth" feel across all modern browsers.
Key Technologies
- Framework: Next.js
- Animation: GSAP (GreenSock)
- Styling: SCSS & Tailwind CSS
- Performance: Framer Motion for micro-interactions